Contrary to the popular belief of people who are not involved in SMM, advertising on Facebook can bring huge profits and high return on investment even in 2020. However, only if everything is done well.
Today I will tell you about 5 points, without familiarizing yourself with which getting into FB is a risky activity. Information mainly for targetologists.
1. There is no universal answer to the question of how much advertising will cost. Each type and type of business is significantly different from the other. Costs are influenced by who the target audience is. B2C, for example, is much cheaper than the B2B model of doing business, because it is much easier to attract the attention of a schoolchild or mom-blogger than an entrepreneur.
2. Don’t focus on vanity metrics. Impressions, reach, and click-through rates mean nothing if the campaign doesn’t deliver results. Only measure ROI by seeing how well your leads are converting. Monitor the frequency and relevance of impressions. Look at click-through rates and conversion rates at once—together. If you’re getting a lot of clicks but not enough leads, you may need to change your approach.
3. Auto-optimization is your friend. Whether you use Facebook Ads Manager or an external platform like AdEspresso, know that their algorithms are versatile in optimizing rule-based campaigns that perform well for MOST advertisers. However, if your product does not belong to the majority, you should set your own parameters and rules manually. Don’t be lazy.
4. AdEspresso lets you set up hundreds of ad variations for split testing in minutes. This is a great tool if you manage a lot of advertising campaigns at once. A wonderful platform that will save not only your energy and time, but also your nerve cells.
5. The effectiveness of your ads directly depends on your bids. Every time you run an ad on Facebook, you are by default competing with dozens, maybe hundreds of other advertisers in your niche who are trying to reach the same audience as you. Skimping is not an option.
And as a bonus: be prepared for frequent testing and optimization when working with sites like AdEspresso. This is necessary to find the best conversions. It’s impossible without them. But, of course, the budget must be appropriate – not the amount set aside from breakfast.
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