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Ternovskyi Denys
Ternovskyi Denys
Expert in Digital Marketing
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Digital Marketing
Basic Digital Marketing Course Warsaw Poland for Child
Curriculum
8 Sections
23 Lessons
56 Weeks
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Introduction to digital marketing
3
1.1
Lesson 1. Basics of Digital MarketingCopyCopy
1.2
Lesson 2. Audience and Competitive AnalysisCopyCopy
1.3
Lesson 3. Customer Journey and Multichannel MarketingCopyCopy
SEO (Search Engine Optimization)
4
2.1
Lesson 4. How search engines workCopyCopy
2.2
Lesson 5. Keywords and Content StrategyCopyCopy
2.3
Lesson 6. On-page SEO and technical SEOCopyCopy
2.4
Lesson 7. Off-page SEO and link buildingCopyCopy
Contextual advertising (Google Ads)
3
3.1
Lesson 8. Basics of working with Google AdsCopyCopy
3.2
Lesson 9. Setting up search and display campaignsCopyCopy
3.3
Lesson 10. Remarketing and YouTube CampaignsCopyCopy
Working with marketplaces
3
4.1
Lesson 11. Marketplace Basics: Amazon, eBay, Etsy, etc.CopyCopy
4.2
Lesson 12. SEO and promotion on marketplacesCopyCopy
4.3
Lesson 13. Advertising on marketplacesCopyCopy
SMM and targeted advertising
3
5.1
Lesson 14. SMM Basics: Channels and StrategiesCopyCopy
5.2
Lesson 15. Content creation and promotionCopyCopy
5.3
Lesson 16. Targeted AdvertisingCopyCopy
Email Marketing and Automation
2
6.1
Lesson 17. Email Marketing BasicsCopyCopy
6.2
Lesson 18. Creating effective email newslettersCopyCopy
Video Marketing
3
7.1
Lesson 19. The Role of Video Content in MarketingCopyCopy
7.2
Lesson 20. Creating Videos for Advertising and Social MediaCopyCopy
7.3
Lesson 21. Promoting Videos on YouTube and TikTokCopyCopy
Analytics and Strategy
2
8.1
Lesson 22. Google Analytics and Integration with PlatformsCopyCopy
8.2
Lesson 23. Optimizing campaigns and working with budgetsCopyCopy
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