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Ternovskyi Denys
Ternovskyi Denys
Expert in Digital Marketing
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Digital Marketing
Basic Digital Marketing Course Warsaw Poland
Curriculum
8 Sections
23 Lessons
12 Weeks
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Introduction to digital marketing
3
1.1
Lesson 1. Basics of Digital MarketingCopy
1.2
Lesson 2. Audience and Competitive AnalysisCopy
1.3
Lesson 3. Customer Journey and Multichannel MarketingCopy
SEO (Search Engine Optimization)
4
2.1
Lesson 4. How search engines workCopy
2.2
Lesson 5. Keywords and Content StrategyCopy
2.3
Lesson 6. On-page SEO and technical SEOCopy
2.4
Lesson 7. Off-page SEO and link buildingCopy
Contextual advertising (Google Ads)
3
3.1
Lesson 8. Basics of working with Google AdsCopy
3.2
Lesson 9. Setting up search and display campaignsCopy
3.3
Lesson 10. Remarketing and YouTube CampaignsCopy
Working with marketplaces
3
4.1
Lesson 11. Marketplace Basics: Amazon, eBay, Etsy, etc.Copy
4.2
Lesson 12. SEO and promotion on marketplacesCopy
4.3
Lesson 13. Advertising on marketplacesCopy
SMM and targeted advertising
3
5.1
Lesson 14. SMM Basics: Channels and StrategiesCopy
5.2
Lesson 15. Content creation and promotionCopy
5.3
Lesson 16. Targeted AdvertisingCopy
Email Marketing and Automation
2
6.1
Lesson 17. Email Marketing BasicsCopy
6.2
Lesson 18. Creating effective email newslettersCopy
Video Marketing
3
7.1
Lesson 19. The Role of Video Content in MarketingCopy
7.2
Lesson 20. Creating Videos for Advertising and Social MediaCopy
7.3
Lesson 21. Promoting Videos on YouTube and TikTokCopy
Analytics and Strategy
2
8.1
Lesson 22. Google Analytics and Integration with PlatformsCopy
8.2
Lesson 23. Optimizing campaigns and working with budgetsCopy
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